Data-Driven Marketing Experts
NPS combines full-funnel strategy, compelling creative, customized campaigns, and valuable insights to meet our clients’ goals.
Generate Leads.
Grow Your Audience.
Make Sales.
Retain Your Customers.
Create Brand Loyalty.
Deliver ROI Goals.
Generate Leads. Grow Your Audience. Make Sales. Retain Your Customers. Create Brand Loyalty. Deliver ROI Goals.
Digital Marketing
Through the auditing and tracking of key analytics and metrics, NPS will educate your team on how to convert their content successfully online with high-performing websites, best practice SEO guidance, SEM and paid social campaigns, and email campaign management. The goal isn’t just to drive traffic—it’s to convert that traffic. With NPS, you’ll have a pulse on best practices and stay in-the-know on trends and algorithms to ensure your website and content are measuring up to industry standards.
Digital Marketing Services
01. Paid Media & SMS
Servicing over 25 clients in the paid media space, NPS can determine the best platforms to run ads based on your company’s overall growth goals.
Campaigns to generate sales, grow your email list and database, and drive traffic to your website are our top three asks, and we deliver.
Don’t believe us?
Check out our previous work.
02. EMAIL MARKETING
Everyone thinks of email campaigns around the holidays—but the truth? Regular contact and campaigns are crucial to keep your audience engaged with your product and to turn them into paying customers. Full-service email marketing management includes creation, testing for deliverability/spam filters, execution, and reporting.
Email marketing opportunities:
Welcome Series, Abandoned Cart, 1st Purchase & Followups, Newsletter List Promotion, Gift/Holiday, Renewals
03. SEO
Search engine optimization is the practice of increasing the quality and quantity of website traffic, as well as exposure to your brand, through non-paid/organic search engine results. Step one is an industry-specific audit of your existing content to get to the root of where improvements can be made. We specialize in on-page, off-page, and technical SEO.
Web development and website consulting also available. Contact for more details.
Subscription Marketing
The subscription business has a lot of avenues to consider: fulfillment, renewals, circulation, and, of course, where to market your brand to see the most success. NPS Media Group has been serving the media and publishing markets for over 30 years, so our market intelligence allows us to see what’s working and what isn’t, and we spot trends before they become widely known. This “insider information” keeps your marketing fresh and cutting edge—essential in today’s climate, where there’s no such thing as “business as usual.”
NPS can also help your company save money. We utilize our network of printers/lettershops and buying power to get clients’ the lowest possible prices for direct marketing campaigns.
Our large client base translates into increased buying power and strong vendor relationships, saving clients money. A win-win.
200+
different publications
or websites
430+
newsstand releases
12MM+
names
under Circulation Management
$16.5MM+
in retail
sales
We currently provide services to more than 70 publishers, which represents more than 200 unique brands.
Strategic Planning
A brilliant idea means nothing without a plan and strategy in place to execute it. NPS uses industry insight and market intelligence to develop short-term and long-term plans to guide your brand in meeting needs and goals. We’re on the pulse of what’s working in the marketing world and how that translates uniquely to your brand. Let us do the legwork, look under the hood of your business, see what’s working and what’s not, and develop a knowledge-based plan, rooted in measurement and analysis, to take your company to the next level.
Market Research | Reporting Dashboard | Analytics | Strategy & Audit
Creative Services
Say it with me: Compelling. Creative. Sells. Our design team will work closely with your team to ensure our creative is a true extension of your brand. By using industry best practices and A/B testing, we ensure all creative resonates with the target audience.
And we are constantly evaluating and measuring each piece’s success, adjusting and swapping out creative as needed to keep all marketing pieces fresh and relevant.
Data & Analytics
Data is king, and a marketing campaign means nothing without reporting and analysis. That’s where NPS shines: comprehensive reporting dashboards, analysis of current and prior campaigns, and a glimpse into the future with yearly forecasting analyses (focusing on profitability in year one and over the life of the customer). Let’s geek out on the numbers, together.
List Services
NPS Media Group has extensive background in list management, providing two unique offerings to our clients:
LIST BROKERAGE
01. Comprehensive list research
02. Creative list recommendations
03. Aggressive list price/exchange negotiation
04. Strategic marketing plans for greater sales & profits
05. E-append and postal append services
LIST MANAGEMENT
01. Agressive and proactive list promotion for increased list rental income
02. Skilled at uncovering new, non-traditional list rental markets
03. Protection of your critical customer relationships
Retail Marketing
Interested in getting your publication on newsstands? NPS can help:
01. Management of the National Distributor Wholesaler & retailer marketing information services
02. Custom sales reports
03. Store-level data review
04. Cover design consulting
05. Promotions - development, management, and analysis
06. New magazine & SIP concepts - launch research and testing at newsstand
Preferred Partners
Looking for a service that NPS doesn’t offer? NPS has strategic industry partners that specialize in niche areas of the marketing business to further expand on NPS’ offerings.
Interested in learning more about NPS’ preferred partners and the services they offer?
Current Service Offerings:
Paper Procurement, Digital Magazine Platforms, Pay Meter & Pay Walls, Programmatic Advertising, Advertising Sale Automation, Printing Services, Sweepstakes, Research, Premium Development, Fulfillment