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MEET OUR CLIENTS
CASE STUDIES
Driving Subscriptions + Traffic Through Targeted Digital Advertising
CLIENT: GARDEN & GUN
Services: paid social, paid search (SEM)
Garden & Gun, a renowned magazine focusing on Southern culture and lifestyle, partnered with NPS Media Group to enhance its existing digital marketing efforts. Previously managing their paid media in-house, the G&G team was seeing a decline in orders and looked to NPS to develop a strategy to combat this decline and provide a steady platform to drive subscriptions.
→ Paid Social CPAs were 30% lower than identified goal
→ Google traffic campaigns saw CPC average of $0.04
→ Pageviews + clicks increased, CPC decreased
Growing Regional Subscriptions Through Paid Media Campaigns
CLIENT: Missouri Life Magazine
Services: paid social (Meta)
Missouri Life Magazine, a travel and lifestyle publication, aimed to increase subscriptions by testing new paid media platforms. NPS was brought in to manage digital marketing campaigns across Google Search and Meta (Facebook/Instagram), focusing on cost-efficiency and maximizing return on investment (ROI).
→ Average CPC as low as $0.98
→ Average cost per conversion of 18% less than subscription offer price
→ Conversion rate over 4.1%, surpassing industry averages
A Successful—and Delicious—Sales Success Story
CLIENT: BATCH BALANCED
Services: paid social, paid search (SEM)
Batch Balanced, a protein muffin subscription company, was looking to grow beyond its initial midwest market and increase sales/subscriptions in 2024. NPS Media Group saw the opportunity and developed a comprehensive marketing strategy to drive website traffic and awareness, increase sales, and optimize the return on ad spend (ROAS).
→ Gross Sales Increase: 32%
→ Website Views Increase: 40%
→ Order Increase: 46%
Transforming Spiritual Outreach: A Decade of Innovation and Audience Engagement
Client: UNITY WORLD HEADQUARTERS
services: direct mail
Unity School of Christianity, publisher of Daily Word, signed on with NPS Media more than a decade ago, replacing NPS’s publishing services competitor, PubWorx. NPS was hired to bring new ideas and creativity to Daily Word’s business, as well a provide the publisher the requisite amount of attention and hands-on management that a publisher of this size deserved. NPS made an immediate impact in improving and revamping the direct mail strategy and package for Daily Word, a bi-monthly magazine offering inspirational messages and spiritual teachings to help people of all faiths live healthy, prosperous, and meaningful lives. Now, more than 13 years later, direct mail is still Unity’s largest source of new business and through constant price, creative and list testing, continues to be profitable.
→ Grew mail volume by 115%
→ Grew paid revenue by 113%
→ Grew net paid subs by 186%
Data-Driven Marketing: Optimizing Cahaba’s Subscription Campaigns
Client: CAHABA MEDIA GROUP
services: email marketing, tip-ons, telemarketing, list services
Cahaba hired NPS in 2022 to improve their overall subscription marketing practices, and tasked NPS with identifying efficiencies and cost savings. NPS was tasked with evaluating all their marketing channels, and improving the overall response and effectiveness of these campaigns. Additionally, the client wanted NPS to clean up their data and to help them acquire more emails addresses and customer demos.
→ Lowered average CPO by 49% on telemarketing services
→ Tip-on campaigns averaged return of 3.8% and $1.80 CPO
→ Conversion rate over 4.1%, surpassing industry averages
Optimizing Subscription Management for UK Publishers in the U.S. Market
CLIENTs: Paragraph Publishing, Chelsea Magazine Company, Our Media, Immediate Media Group, Current Publishing
Services: paid media campaigns, direct mail, fulfillment
NPS International manages 16 UK-based magazine titles across 5 publishers as a single large account. Their success story highlights significant cost savings and revenue growth achieved through strategic operational and marketing changes focused on the North American subscriber base.
→ Retention rates for senior subscribers dramatically increased, from the mid-40% range to the mid-80% range.
→ Overall fulfillment costs were significantly reduced for US subscribers. Postage costs for UK publishers with North American subscribers were also reduced by half in some cases.
→ Improved Marketing ROI through digital marketing and direct mail efforts.
CLIENT: Spirituality & Health
Services: WEB DEVELOPMENT, SEO
Spirituality & Health magazine sought to modernize its online presence to better reflect its brand and attract a wider audience. Their existing website suffered from outdated design, technical issues, and poor SEO, hindering user experience and online growth.
→ A 53% increase in pageviews
→ The website experienced a 40% increase in new users
→ The average number of sessions per user increased by 9%
Reviving Spirituality & Health's Online Presence
Improving Marketing Opps: Achieving Cost Efficiency and Enhanced Returns
Client: CRAIN COMMUNICATIONS
services: strategic planning, circulation,
list services
Crain Communications, a leading business news and information company with a portfolio of 27 media brands, hired NPS to replace their existing in-house subscription marketing team. Crain had long established processes in place for fulfillment, issue closes, and print orders, and they wanted NPS to create a better flow with increased oversight, and more checks and balances. They also wanted to cut down on some of the unnecessary steps and make the process more efficient. Additionally, Crain tasked NPS with managing all direct request and controlled circulation and maintaining their rate bases for all their brands.
→ Maximized qualified returns by an increase of 20% and lowered average CPO by 33%
→ Saved publisher $4,000 yearly from previous list brokerage vendors